3D printing is the transforming manufacturing into a digital technology for the first time, moving us from an analog to a digital realm. This changes all the rules of the game. It changes who is in control, because analog manufacturing requires big companies to produce large quantities of the same good. These companies need to have the capital to deploy these large quantities and an understanding of which goods will be economically viable. Analog manufacturing requires market research, prototyping, focus group research, and the supply chain and retail channels to distribute products.